The Black Hills and Badlands are headed to New York City this November – in a very big way! Tourism officials announced yesterday that our great state has been selected by the folks at Macy’s to be featured on a brand new float in this year’s Macy’s Thanksgiving Day Parade.
In fact – South Dakota is the only state that will have its own float. Most of the other floats are from large businesses like Ocean Spray, Delta Air Lines and the like.
South Dakota’s float will be among good company, as it falls in line with America’s best marching bands, Broadway performers and Macy’s signature giant helium character balloons.
The South Dakota-inspired float, called Mount Rushmore’s American Pride, will make its national TV debut on Thursday, November 25 – Thanksgiving Day.
Currently under construction at the Macy’s Parade Studio in New York, the float will feature the likenesses of Mount Rushmore National Memorial, Badlands National Park and the Black Hills National Forest. Majestic rivers, beautiful pine forests, ancient dinosaur fossils and South Dakota wildlife will share the landscape with a towering depiction of the four famous faces.
With more than 3.5 million spectators expected to line the streets of New York City and nearly 60 million TV viewers nationwide, South Dakota and the Black Hills will be viewed from coast to coast. The South Dakota float will appear in the annual Macy’s Thanksgiving Day Parade for the next three years – through the 2012 parade.
Mannheim Steamroller, the world-famous musical group, will ride the South Dakota float and perform its holiday classics during the national broadcast on NBC stations.
Be sure to tune in on Thanksgiving morning to catch the float’s appearance on TV. For those of you who can’t be here in the Black Hills for the holiday, you can visit vicariously – for at least a minute or two – through this cool new addition to the Macy’s parade.
Organizations that helped make the South Dakota float in the big parade possible include: the Black Hills, Badlands and Lakes Tourism Association, Custer Chamber of Commerce and BID Board, Deadwood Chamber and Visitors Bureau, the Mount Rushmore National Memorial Society, Rapid City CVB and BID Board, South Dakota Office of Tourism and Visit Spearfish and BID Board.