Sturgis Rally bikers and other visitors to South Dakota’s Black Hills have known for years that Badlands National Park is one of the coolest drives in America. The road takes you through a surreal landscape of odd spires, sweeping views and colorful vistas.

Now MSN has discovered the Badlands Loop Scenic Byway. The online site recently named this road to its 12 “Best Road Trips in America.”

“Now that it’s safe to go back to the gas station, these top-notch road trips are an inexpensive way to experience the beauty of America,” the MSN editors wrote. “Nothing says summer like a road trip past wondrous natural sights, including waterfalls in Hawaii, the Badlands of South Dakota and picturesque small towns all across America.”

Regarding the Badlands Loop, MSN said:

“What this 32-mile drive lacks in length, it makes up for in the otherworldly beauty of South Dakota’s Badlands National Park. The deeply eroded rock formations, sometimes markedly striated, present an ever-changing tableau — and they’re perhaps better experienced from a car than on foot, given that their name refers not just to their haunted appearance but also their challenging terrain. Four-wheel drives can find even more starkly desolate prairie scenes by exploring Sage Creek Road from a northern point on the loop.”

The Badlands are in some pretty good company. It shares the national spotlight with the Going-to-the-Sun Road in Montana’s Glacier National Park, U.S. Route 1 through the Florida Keys, California’s Pacific Coast Highway from Santa Barbara to Monterey, the Blue Ridge Parkway through North Carolina and Virginia, vermont’s Route 100 and the Seward Highway in Alaska.

There is a reason that the Black Hills and Badlands bills itself as “The Great American Road Trip.”