Mount Rushmore in NYC
Here’s something lovers of the Black Hills can do while waiting for the turkey to finish basting: Watch the South Dakota float in the Macy’s Thanksgiving Day Parade. The float, appearing in the parade for the second year, will feature Mount Rushmore — of course — but as an added attraction singer Neil Diamond will be aboard.
Neil Diamond is a national monument in his own right. Inducted into the Rock and Roll Hall of Fame earlier this year, he has sold more than 100 million records worldwide, including eight No. 1 hits. He is considered to be the third most successful adult contemporary artist ever on the Billboard chart, behind Barbra Streisand and Elton John. Pretty good company.
All week long, New Yorkers have been catching glimpses of granite-but-animated presidents, fuzzy mascots depicting George Washington, Thomas Jefferson, Teddy Roosevelt and Abraham Lincoln. The foursome — they always pose in the order they appear on the National Memorial — have been riding double-decker buses, hanging out at Macy’s Department Store and posing for pictures on the streets of the Big Apple.
The float is in the Macy’s parade as part of a three-year deal with South Dakota Tourism and its industry partners such as Visit Rapid City and the Black Hills, Badlands & Lakes Association. The goal of the campaign is to drive new and repeat visitors to the state in addition to creating brand awareness. It is estimated that more than 3.5 million spectators on the streets of New York and over 50 million television viewers nationwide will watch the Macy’s Thanksgiving Day Parade.