Sturgis is most famous for its annual motorcycle rally, but today kicks off a rally of a different sort. One where all of the participants ride on four wheels instead of two. This weekend is the fourth annual Sturgis Mustang Rally. Organizers of the event say that it is the largest Ford Mustang rally in the world.

Ford Mustangs from all over the U.S. are already rolling into legendary Sturgis and are revving up for a weekend full of events ranging from poker runs to drag races and live music to swap meets.

While many of the events at the Sturgis Mustang Rally are for registered attendees only, there is a public show & shine event scheduled for this Saturday, September 4. From 10:00 a.m to 4:00 p.m. the cool muscle cars will line Sturgis Main Street – free for the ogling.

And I’m not talking about just a few Mustangs, either. According to the Facebook page for the Sturgis Mustang Rally, there were already more than 250 cars registered by about 3:00 this afternoon. Registration continues on into this evening and goes all day tomorrow too!

There will be literally hundreds of them in the hills this weekend – countless years, colors and special editions will be present, so it should be a really diverse lineup for the public event on Saturday.

Forecasters are saying it will be sunny with temps in the 80’s on Saturday, so grab some sunscreen and a camera and I’ll see you in downtown Sturgis.